Channel partners (CP), Brokers, real estate agents, play a crucial role in a developer’s success of any Project launch, sustenance. Here’s what CPs typically expect from a developer:
CPs need complete information about project, prices, carpet areas, payment plans & subvention schemes to pitch the property, project details to their customers and USPs of the real estate projects.
Most important is Brokerage Ladder: CPs spend time and money to reach out their existing customer base and also make an efforts to bring-in new customers. They spend money on digital marketing for lead generation and many other off-line marketing efforts to generate leads and bring them for site visits. Hence they expect these costs get recovered when a booking happens. Hence paying good brokerage bundled with Incentives ladder to motivate them to sell more number of homes to earn more brokerage percentage is the key factor.
Attractive brokerage Structure: A well-defined and competitive brokerage structure that incentivizes sales is vital. This motivates channel partners to prioritize the project and achieve better sales results.
Timely Payments: Timely payment of brokerage creates trust among channel partners about developers.
Strong ATL / BTL marketing from Developers end:
CPs expect, from developer’s end aggressive marketing before launch and continue doing marketing promotions during sustenance period. This helps them to close a customer deal faster because of brand value, project awareness and trust customers develop when they keep seeing ads, promotions of developer and project.
Training during CP meet:
Training and Sales Support: Equipping channel partners with proper training on the project, market trends, target audience, target geography and sales techniques is essential. This ensures they can effectively position the project and answer customer queries.
Marketing Materials and Lead Sharing: Providing high-quality marketing materials like brochures, presentations, and access to leads can significantly enhance a channel partner’s ability to sell the project.
Strong Partnership:
By meeting these expectations, developers can build strong relationships with channel partners, leading to increased sales and a successful project.
